Meet Your New Copywriter
Hi. I’m Pamela A. Winikoff, an award-winning business communications writer and founder of PAW Communications. I help companies like yours create the marketing, positive publicity, and compelling content that sets them apart from the competition.
My mission is to help you grow your business by developing the content assets that resonate with your key audiences. I take pride in helping my clients, both large and small, strategize, design, implement, and manage their communications to achieve the highest possible return on investment.
Everyone has a story. Here’s mine.
I grew up in a musical family. My dad was a virtuoso violinist turned mathematics teacher. My mom was a poet who wrote down her verses and perceptions about the world on small scraps of paper she placed in the pages of hardcover books. My older brother played the piano at Carnegie Hall accompanied by a full orchestra at age seven. My younger brother regularly brought home handmade crafts he designed in shop class. After a few years of studying the violin, I turned to the guitar with visions of becoming the next commercial folk singer. But that didn’t happen.
Instead, I composed lyrics, poetry, short stories, and love letters, and relished in opportunities to write term papers on classics like The Canterbury Tales, The Leonore Overture, and VanGogh’s Stary Night. You could say, writing was in my DNA.
As an English Literature major, I went on to earn an MBA and became a corporate communications professional who’s authored numerous published articles and marketing assets for companies across a wide range of industries. I’m also a lifelong athlete and finisher of countless marathons and triathlons who approaches each and every project eager to go the extra mile to satisfy my clients’ needs.
Over the years, I’ve enjoyed creating content that informs, amuses, delights, and inspires action. In short, I love helping my clients gain favorable press, expand into new markets, cross-sell products, enhance their brand’s perception, and accelerate their growth.
Meet the Team
Cats are naturally curious, resourceful, elegant, and smart. I’ve been around them most of my life. Just like these magnificent creatures, I’m agile and adaptive. I work with big companies, small companies, start-ups, agencies, and everything in between.
Why Choose PAW Communications?
- Over 25 years of marketing, copywriting, content creation, and PR experience
- Skilled in transforming technically-complex subjects into reader-friendly content assets
- Strong track record pitching reporters and generating feature-story placements
- Deadline-driven and budget-conscious
- Creative, research-driven, and resourceful
- Quick on the uptake, I’m also creative and resourceful
- I love helping clients grow and be successful!